One of Wales’ most famous and luxurious spas has opened a male-focused section, offering scientifically proven treatments for men.

voco at St David’s in Cardiff has expanded its treatments, now catering several treatments to specifically focus on men’s health and wellbeing.

The spa has launched the ‘ishga’ treatments, as men are now able to receive the best quality massages and treatments available in the spa located by the five-star hotel in Cardiff Bay.

Treatments available for men in this section include:

  • ishga bespoke massage
  • ishga hot stone massage
  • ishga deep tissue massage
  • ishga facial

A spokesperson said: "In an ever-changing and stressful world, everybody needs to give themselves time to relax. Why should men be excluded from that?

"After a lot of hard work and research in getting these treatments ready, everybody connected to the project is overjoyed with the outcome. 

The National Wales: St David's Hotel in CardiffSt David's Hotel in Cardiff

"Men who have come into the spa are now seeing themselves differently, and many have returned to help take care of their health and wellbeing.

"What the treatments do is maintain, preserve and hydrate skin. It is the perfect treat for men who are looking to relax and unwind!”

The National Wales: The pool area of the spaThe pool area of the spa

One of the male customers said: “As far as I was aware, my body was fine, and then she gave me a hot stone massage and was loosening all these knots in my shoulder blades and my upper back that I wasn’t aware of.

“It’s not just people rubbing you up and down either, like I thought it was. These people are real experts who can tell if the slightest thing isn’t right and how to help relieve it."