THE Welsh Sports Association (WSA) has partnered with telecoms company Croft Communications for a scheme aiming to help grassroots sports clubs recover from the pandemic.

The Grassroots Initiative scheme enables clubs and businesses that purchase services with Croft Communications to reinvest a percentage of their spending into a local sports club of their choice, though it’s unclear what that percentage would be.

It’s hoped that the scheme will provide extra funding for clubs that have been hard-hit by the Covid-19 pandemic.

Victoria Ward, WSA's chief executive, said: “In challenging times for our sector, we continue to work hard to enhance the resilience of our member organisations and associated clubs.  

“The Grassroots Initiative offers clubs the chance to generate additional funds which could be invaluable in helping community sport get back to full fitness.

“I urge all members and clubs to consider the initiative to save them money, generate much needed funds and to recognise the tangible benefits of their investment.”


Jon Poole, Director of Partnerships, Croft Communications, said: “We’re delighted to partner with the Welsh Sports Association and launch our ‘Grassroots Initiative’ during a challenging time for sports clubs and their communities.

“Our scheme helps clubs generate much-needed extra income and hopefully will help to see grassroots-level sport flourish once again.”

A survey by the Football Association of Wales in October last year found that grassroots football clubs in Wales reported losing an average of £7,000 each, since the onset of the pandemic, due to lost sponsorship, events and other fundraising opportunities.

Funding for clubs in trouble is also available through the government and National Lottery-supported Be Active Wales fund, which provides Protect grants of up to £5,000 for organisations facing immediate financial risk.

The fund also offers 'Progress' grants of up to £50,000 to tackle inequality and support long-term sustainability for clubs.

Organized outdoor activities for under-18s have already started up again in Wales, though outdoor activities for adults will not begin until 26th April.