NEW research has found that just over half of Welsh business owners are putting their work ahead of their personal lives.

The survey by Superscript, a subscription-based, online business insurance provider, discovered that 51 per cent of entrepreneurs in Wales rarely think about a work/life balance and see running their business as much as part of life as socialising.

As a result, their social lives may have taken a backseat with 41 per cent admitting that making their business a success is the number one priority right now.

And 49 per cent prioritised work over their personal relationships as they have a desire to gain greater control over their schedule.

Despite the clear desire to follow their passion, it seems that their spirit for the bedroom has dwindled. But is starting up and running a business really better than sex?

More than a third (37 per cent) of Welsh entrepreneurs surveyed believe so as they compare the feeling of launching their own business to be better or at least as good as sex.


For many, the first sale or client win is deemed euphoric as nearly a third, 32 per cent, compared the feeling to be better or at least the same as sex, and when it comes to realising their business is going to be sustainable, 33 per cent feel the same.

“The fact that Welsh entrepreneurs are willing to put their personal life and their sex life on the backseat to start up and run their own businesses illustrates the intense dedication of the modern entrepreneur,” said Cameron Shearer, co-founder and CEO of Superscript.

“The entrepreneurial lifestyle is clearly much more appealing to those seeking financial freedom and a break from the nine to five in the post Covid environment, as it has led to many starting up their own small businesses as a result.

“Business start-ups were up 24 per cent at the end of last year, showing just how much opportunity is out there for those willing to take the leap.”

Although 61 per cent of Welsh business owners feel their work has not impacted romantic relationships during lockdown, 22 per cent admitted most of the time they would rather be working that spending time with friends to focus on making their business is a success.

And 13 per cent of people have even cancelled on a date up to four times to prioritise their business.

Mr Shearer said: “The amount of small businesses buying insurance from Superscript has more than doubled month-on-month since the start of the year.

“It’s great to see the entrepreneurial spirit grow amongst the so-called ‘snowflake’ generation and proves how in reality, the leaders of the future are just as willing to take risks and make personal sacrifices to be successful.”

Here are some top tips from Cameron for entrepreneurs to take care of their wellbeing:

 Prioritise your time – as an entrepreneur, sticking to working hours can be tricky when the next milestone is within grasp.

Superscript’s research found that the top motivation for becoming self-employed is greater control over your schedule - use it wisely.

Being proactive about your schedule and carving out downtime within your day can help achieve a more harmonious work/life balance.

 Take a break – as a business owner, your business is your baby, but it is important to look after number one too.

Looking after your mental health and managing your screen time is important to avoid burnout.

Make sure to exercise, keep hydrated and take that lunch break - you’ll see the quality of your decisions rise as a result.

 Switch off – it is all too easy to fret about work after-hours, and that is particularly the case for entrepreneurs.

Being unable to switch off can often have a negative impact on relationships and cause unnecessary stress and anxiety.

It is important to unplug, shut your laptop down and declutter your kitchen table of work documents and devices at the end of each day - this will not only work wonders for your own headspace but also for whoever you share your space with.

Re-evaluate success – we can’t all be the next Bill Gates or Jeff Bezos, but what success looks like for you can be difficult to pin down.

Set long-term goals and short-term objectives. There is only so much you can do in a day – so remember to celebrate even the smallest victories every day.

Get social – we all know how consuming running your own business can be, but it is important to keep your personal relationships healthy.

Our research found that, along with exercise, leaning on friends and family helped entrepreneurs with their mental health the most during the pandemic.

Whether it is Friday drinks, a trip to the theatre or a mid-week gym class, plan out your personal life like you would your professional life to make sure you stick to your commitments.

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