Global entertainment platform TikTok has signed a deal to become Wrexham AFC’s sponsor for the next two seasons.

The globally-recognised TikTok name and logo will be emblazoned across the new shirts, and the team will be launching its official account on TikTok.

The partnership between the club, the owners, and the global entertainment platform promises to be one of the most innovative in entertainment and football, breaking new ground in many areas.

This includes the club’s recently-announced television series, Welcome to Wrexham.

Humphrey Ker, Executive Director at Wrexham AFC, said: “We were blown away by the ideas that TikTok had for their partnership with the Club.

“The opportunity to access the full breadth of their social reach creates a community-building opportunity many will envy.

“Our soon-to-be-launched official TikTok account will feature all those involved at the Club, including both Rob and Ryan.

“To have TikTok on the front of our shirts is a great coup and we are sure it will be popular among our fanbase, as well as with those who are active on TikTok.”

TikTok is an entertainment platform that is powered by a community that is fuelling culture. From film to sports, to fashion, music, art, and more. TikTok’s large, broad community of creatives, from professionals to amateurs, is redefining entertainment.

TikTok is an official sponsor of UEFA EURO 2020, as the platform has become a vibrant hub of sports content in the last two years with football content kicking off on the platform. National teams and players come to TikTok to show everything from tricks and tips to reliving memorable moments.

Nick Tran, Global Head of Marketing at TikTok, said: “TikTok is uniquely positioned at the centre of entertainment, technology and the creator community to help bring Wrexham AFC’s story to life to global audiences.

“With the growth of football clubs, players and trends on TikTok, joining Rob and Ryan in returning Wrexham AFC to the English Football League was a natural choice for us.

“We are proud to play a small part in championing the return of Wrexham AFC to the top-flight of football and sharing the journey with the town of Wrexham, our community, and fans everywhere, in ways only TikTok can.”

Wrexham AFC’s new home shirt will be available from the Club and online from Thursday July 1, 2021.

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